Ancestry
Agency: Tinuiti
Art Director
Social + OLV
Photoshop
To prime audiences with familiarity of Ancestry products including Family History subscriptions and DNA Kits I worked with a copywriter and motion designer to create OLV, paid social, and display ads for the Ancestry brand. Through intriguing and innovative creative we educated consumers about the type of results they may discover by using Ancestry products.
1:1 Meta in-feed ads:
16:9 OLV: “USA Today”:
16:9 OLV: “The Test to Trust”:
16:9 OLV: “Branch Out”:
