EraseurDebt

Brand Design
Photoshop, Illustrator

EraseurDebt, a financial services company dedicated to investing in small businesses, needed a revamp of their brand identity. The goal was to create an identity that was purposeful, clean, inviting, and elevated the brands perception amongst clients and potential clients. 

The new mark is responsive and has flexibility to be used across a multitude of brand assets. It is elevated while still maintaining the idea of the pencil from the previous mark that the brand wanted to keep. The design is streamlined with the E + D from the brand name being used to create a simple and bold pencil symbol. The brand previously only had the logo. Along with a new logo, I built an entirely new design system that encompasses the values of the brand while standing out amongst other brands in the industry. Investment brands can sometimes feel sterile and unapproachable, I wanted to bring some life and fun into the world of investing.